Hyundai Enters Pen-Computing Race; Pen Systems Broaden Hyundai’s Product Line

October 21, 1991 — Hyundai Electronics America informed industry editors and analysts of its intention to make an early entry in the emerging pen computing market segment.

A prototype of the pen computer will be on display at COMDEX this week, making Hyundai one of the first vendors to demonstrate this technology. Shipments will begin in mid-1992.

According to Joseph Reid, vice president, sales and marketing, ”Hyundai plans to be involved from the beginning in this segment, a segment most analysts project to become one of the fastest-growing in the industry, reaching the mobile work force and the vast majority of prospective users who have yet to adapt to PCs.”

Hyundai also announced strategic alliances with Microsoft, GO Corp., and Phoenix Technologies, to address the pen computing standards emerging in this market. The Hyundai product will be compatible with PenPoint from Go Corp., and Microsoft’s Windows for Pen Computing.  It will also utilize Phoenix Technologies’ new PenLeader hardware specifications.

Hyundai’s pen system will feature an 8.5-inch by 11 inches form factor including a writing surface, and a pen stylus. The product will be based on the 80386SL processor and configured with 4 MB of RAM, a 1.44 MB floppy, and a 40 MB hard disk drive. PCMCIA accessory slots and communication options will also be available.

About Hyundai Electronics America

Hyundai Electronics America is a major brand name price alternative to higher-priced personal computer vendors. Hyudai supplies a full line of quality, reliable personal computer products which are competitively priced. Hyundai has consistently ranked in the top three in total satisfaction among major PC manufacturers in a survey of independent dealers and franchisees conducted by the market research firm, StoreBoard.

Hyundai’s wide experience in electronics extends beyond personal computers to telecommunications products, industrial electronics and semiconductors, produced worldwide by Hyundai Electronics Industries Co. Ltd., (HEI), of which Hyundai Electronics America is a subsidiary.  HEI is part of the $38.5 billion Hyundai Group.

Hyundai is located at 166 Baypointe Parkway, San Jose, CA 95134; phone 408/473-9200. -0-

Note to Editors: Hyundai is a registered trademark of Hyundai Electronics Industries Co. Ltd. PenPoint is a registered trademark of GO Systems. Windows for Pen Computing is a registered trademark of Microsoft. PenLeader is a registered trademark of Phoenix Technologies.

CONTACT:
Hyundai Electronics America
Jeacline Marinkovic, 408/473-9240, or
Javaid Qazi, 408/298-0313