Cutting Edge Software Rings in New Year With New Headquarters, New Vice President and New Logo
DALLAS — January 17, 2000 — Award-Winning Software Vendor Aims to Gain Momentum and Solidify Leadership in Palm Computing(R) Arena
Cutting Edge Software, Inc., maker of the most highly acclaimed spreadsheet software for Palm Computing(R) devices, today announced a series of moves aimed at strengthening its leadership position in the industry.
The company has opened the doors to its new corporate headquarters in Dallas and named Henry Rosen as general manager and vice president of business development. Cutting Edge Software has also completed the first phase of a new corporate identity campaign by unveiling a new logo, developed by Lindsey Design Group of Dallas.
Cutting Edge Software, whose Quicksheet software has won numerous industry awards and is the only spreadsheet to be Platinum certified by 3Com, has relocated its headquarters from Plano to Dallas to accommodate its growth and bring all employees together in one location. The new address is 2351 W. Northwest Highway, Suite 3265, Dallas, Texas 75220.
The naming of Henry Rosen as vice president of business development, and general manager enables the company to hone in on a variety of previously untapped markets for handheld productivity software tools. Mr. Rosen will spearhead the company's marketing strategies to promote its products to both individual consumers and corporate users, as well as manage the company's day to day operations. Prior to being named the Company's vice president, Mr. Rosen was a consultant with Cutting Edge Software on strategic business issues.
"I have served as an independent business consultant for many exciting technology companies, but Cutting Edge Software provides me with an opportunity to take a leadership role with a true pioneer in the handheld software industry," said Mr. Rosen. "I'm looking forward to working more closely with Jeff Musa and the rest of our team to take Cutting Edge Software to the next level."
Previously, Mr. Rosen served as acting general manager of VROOM.com, a leading e-commerce source for music collectibles and memorabilia. He led the effort to redirect the company's focus into electronic commerce from a traditional print catalog business, and initiated the key relationship that resulted in a strategic partnership with Amazon.com.
"This year is going to be incredibly exciting for Cutting Edge Software," said Jeff Musa, the company's president and founder. "In addition to moving to our new headquarters and announcing a key leadership appointment that bolsters our roster of talent, we are also unveiling our new corporate identity. In the coming weeks, we will have many other significant announcements, including major product upgrades and releases, significant strategic and technical partnerships, and important marketing initiatives. We expect the combined impact of these moves to further position Cutting Edge as a leader and a company of firsts in the Palm OS space."
About Cutting Edge Software, Inc.
Cutting Edge Software, Inc. develops, markets and supports business and productivity software solutions for the mobile professional. The company released one of the first commercial software applications for the Palm Computing(R) platform and has a large base of satisfied customers worldwide. In January 1997, the Company released the first fully functional spreadsheet application for the Palm Computing(R) platform. Cutting Edge Software's flagship product, Quicksheet 4.1, remains the only fully functional spreadsheet application with seamless integration to and from MS Excel for the Palm compatible line of computing products. In May 1999, Quicksheet received Platinum Certification from 3Com; Quicksheet is the only spreadsheet application to receive this designation. For more information about Cutting Edge Software, visit www.cesinc.com or call 800/991-7360. International inquiries should call 214/956-9806.
3Com, Palm Computing, and HotSync are registered trademarks and Palm, Palm III, Palm V, Palm VII are trademarks of 3Com Corporation or its subsidiaries. All other brands and product names may be trademarks or registered trademarks of the companies with which they are associated.
CONTACT:
Talon Strategic Communications, Dallas
Kevin Doel, 972/466-0040 [email protected]
or
Cutting Edge Software, Inc., Dallas
Henry Rosen, 214/956-9806 [email protected]