Fujitsu Personal Systems Expands Capability in Portable Computing Marketplace
SANTA CLARA, Calif. — January 18, 1993 — Fujitsu Personal Systems Inc. Monday introduced an expanded marketing program to bring systems solutions to the mobile computing marketplace.
''The implementation of portable computing solutions to improve productivity in field applications and increase accuracy in data collection is dependent on systems solutions,'' said Lou Panetta, executive vice president of marketing and North American sales, Fujitsu Personal Systems.
''Corporate portable computing requires an integration of various computing and wireless communications technologies that currently are not available in a single product today. Fujitsu Personal Systems is uniquely capable of integrating these technologies to provide a total systems solution for Fortune 1000 companies.''
Panetta continued: ''We believe that our technology leadership, along with Value Integration Services and our stragetic partnerships with software manufacturers, VARs and systems integrators, strongly positions us as a partner of choice for many Fortune 1000 companies as they strive for improved productivity.''
From a technology standpoint, Fujitsu Personal Systems has been a pioneer in mobile and pen-based computing markets and can claim many technology firsts in its product family, which includes The Poqet PC; PoqetPad, an MS-DOS pen-based handheld computer; and its recently announced pen-based tablet, the Fujitsu 325Point.
Fujitsu Personal Systems was the first to use pure three-volt power circuitry, to achieve weeks of battery life utilizing patented power management technology, to offer a portable computer weighing less than 1.2 pounds, to develop solid state storage media (PCMCIA) and to be truly MS-DOS compatible.
Total data quality management of today's corporations requires 100 percent accurate data input from the field sales, service and support organizations. Erroneous data entering the organization compounds itself as decisions are made based on inaccurate information. These decisions result in millions of dollars of losses every year.
Portable computing capabilities are providing the answer to error-free data collection and decision making in the field. This, coupled with timely information delivery through wireless communications, provides increased efficiency and productivity of field organizations. This also improves a corporation's ability to make better decisions by having an error-free information database of field activities.
Fujitsu Personal Systems is working with the Sloan School of Management at MIT to advance Total Data Quality Management processes and solutions using portable computing. The company is a founding member of MIT's TDQM Consortium.
''Fujitsu Personal Systems works with corporations to identify requirements for data accuracy and timely data capture,'' said Ann Marie McGee, director of strategic marketing, Fujitsu Personal Systems.
''The early implementation of field computing systems that integrate technologies such as pen and wireless are dependent on the realization of tangible business benefits. Fujitsu Personal Systems is committed to assisting its customers achieve a substantial return on investment based on innovative use of new technologies.''
To meet the diverse needs of a range of field data collection and decision-support applications, Fujitsu Personal Systems has formed a Value Integration Services (VIS) program. The VIS charter is to work closely with the company's partners and customers to develop complete hardware and software systems.
The VIS program has a number of elements, key of which is hardware peripheral integration. Working with its customers, Fujitsu Personal Systems can help determine where a scanner, printer or radio is required and can be the source for securing that device.
The company also works with its partners and customers to select the most appropriate software tools to create applications that incorporate the latest technologies, such as pen and wireless communications.
Finally, when companies need to assess a return on their mobile computing investment, Fujitsu Personal Systems provides support and assistance in determining the business benefits of the solution as well as its impact on corporate information systems.
As part of its vertical market strategy, Fujitsu Personal Systems has established a wide network of VARs and systems integrators and leverages these partnerships to provide the software development and hardware integration necessary to meet customer demand. Partnerships with systems integrators include American Management Systems, Systemhouse and PRC Engineering Inc.
In the applications arena, the company works closely with such VARs as Sales Technologies, a leader in the consumer packaged goods and pharmaceutical industries; FASTECH, a firm focusing on sales force automation; Western Instrument, a multi-discipline engineering enterprise; and SBIG, a French company focused on merchandising applications in Europe.
Fujitsu Personal Systems Inc., headquartered in Santa Clara, is a leader in providing solutions for data collection and decision support applications through the development of super portable palmtop, pen-based and communicating computers.
Its solutions are designed to meet the needs of applications where light weight, small form factor and long battery life are key. The company is a wholly owned subsidiary of Fujitsu Ltd. Fujitsu Personal Systems has sales offices in Santa Clara, Chicago, Atlanta, Houston, New Jersey and New York.
The company also has international offices in England, France, Germany, Italy and Sweden. For additional product information, call 1-800/831-3183.
CONTACT:
Fujitsu Personal Systems Inc., Santa Clara
Bill Wittmann, 408/764-9484
Edelman Technology Communications
Barbara Kohn or Beth Johnson, 415/968-4033