Moss Micro Delivers First Sales Force Automation Software Solution With Seamless Palm III Integration
IRVINE, Calif. — September 8, 1998 — ActiveSales and 3Com Handheld Devices Provide a Critical Solution for Mobile Sales Professionals
Moss Micro Inc., a provider of technologically-advanced sales force automation (SFA) software solutions, Tuesday announced ActiveSales 3.0 functionality for 3Com's Palm Computing devices.
ActiveSales is the industry's first SFA solution to offer seamless integration with the Palm III. Because it delivers full synchronization capability without requiring third-party software, ActiveSales provides unmatched ease-of-use and ease-of-implementation for mobile sales professionals. ActiveSales with Palm III integration will be demonstrated next week at the Fall DCI Sales Force Automation Conference in San Jose, Calif.
By extending ActiveSales 3.0 SFA software to the industry's most popular handheld computing device, Moss Micro is addressing the needs of its growing customer base for flexible mobile computing solutions. In addition, this introduction further validates the Palm III as a peripheral connectivity device at the edge of the corporate enterprise network.
Moss Micro has integrated ActiveSales' synchronization technology with Palm Computing devices, augmenting the embedded synchronization technology currently in these handheld computers. Even in the largest sales organizations, users can quickly and easily synchronize sales call data to their notebook or directly to the organization's enterprise environment with ActiveSales.
"While many sales professionals are using Palm Computing devices, their use has been a personal choice," said Ken Moss, chairman and chief executive officer, Moss Micro. "The addition of ActiveSales to Palm Computing platforms now makes these popular handheld computers a strategic tool for corporate IT and enterprise sales organizations.
"As the Palm III is the handheld computing device of choice for mobile sales professionals, the integration of ActiveSales for this hardware platform is critical to our plans of delivering simple, yet highly functional solutions for our customers."
"Handheld devices such as the Palm III are rapidly becoming de facto and mandatory tools for mobile sales professionals," said Christopher Fletcher of the Aberdeen Group. "With its seamless integration into the Palm Computing platform and bi-directional synchronization capability, ActiveSales is well-positioned to address the needs of remote and mobile sales organizations."
The ActiveSales Edge
ActiveSales 3.0 is the industry's first enterprise-class SFA solution based solely on Microsoft's proven Component Object Model (COM) architecture. The system's built-in Visual Basic for Applications (VBA) support provides organizations with a powerful and highly customizable solution that easily integrates with hundreds of business applications.
Designed primarily for large, global, sales-driven organizations, ActiveSales 3.0 uses functional components within an integrated container to exploit the benefits of a COM-based architecture. These components combine to make ActiveSales 3.0 the industry's most comprehensive information platform to help sales professionals and management effectively track and communicate sales/marketing campaigns and programs.
ActiveSales 3.0 SFA software recently set an SFA industry benchmark for synchronizing 10,000 users concurrently against a large-scale database. In tests conducted at Microsoft Corp. ISV Labs in July, ActiveSales 3.0 consistently synchronized 10,000 concurrent users in 24 minutes and 40 seconds, processing 5,482,581 transactions (3,704.4 per second) with a minimum transaction size of 1K. The benchmark was performed running ActiveSales on Microsoft Windows NT 4.0, Microsoft Message Queue and Microsoft SQL Server on a Compaq Proliant 6500 Server.
The Explosive SFA Market
According to the Gartner Group, SFA is among the fastest growing categories in the client/server software industry. Gartner reports that the SFA industry generated revenues of about $ 1.7 billion in 1997 and will grow to nearly $ 4 billion in revenues by 2000. Dataquest predicts compound average annual growth of 44 percent between now and 2000. A Robertson-Stephens analyst predicts the industry will achieve revenue of more than $ 5 billion by 2001. Reports attributed to the Aberdeen Group suggest that the market could exceed $ 6 billion by 2000.
The SFA market itself can be segmented into niches for large enterprise-class, mid-sized companies and small business. Moss Micro is the technology leader in enterprise-class SFA solutions; ActiveSales 3.0 is the undisputed enterprise-class scalability leader.
Moss Micro's rich legacy of custom SFA application development includes customers in manufacturing, resort/tourism, technology, and financial services. This SFA development legacy serves as the development infrastructure for ActiveSales and new, complementary SFA, enterprise resource planning (ERP) and customer relationship management (CRM) products under development by Moss Micro.
Pricing and Availability
ActiveSales 3.0 for the Palm Computing platform is available immediately and is priced at $ 150 per Palm Computing client, depending on volume. ActiveSales 3.0 client and server software is available immediately. Contact Moss Micro at 800/608-6585, 949/260-0300 for international pricing information, or send e-mail to [email protected].
About Moss Micro
Moss Micro is a privately-held company and the worldwide technology leader in next generation, enterprise level, sales force automation, customer information management and automated marketing software systems. Moss Micro has a rich legacy of developing custom, robust sales force automation software solutions, and the company leverages this legacy in the development of ActiveSales 3.0, the industry's most advanced Internet-enabled, object-oriented, client/server software solution available today.
ActiveSales delivers a high degree of usability, performance, integration and customization available, enabling organizations to empower sales professionals and management to provide better communications throughout the sales process.
Moss Micro has strategic partnerships with Microsoft (MSFT) and Siemens AG, in addition to a number of system integrators. Moss Micro customers can be found in the banking/finance, telecommunications, transportation, manufacturing and technology. Moss Micro's headquarters are located at 28 Executive Park, Irvine, Calif. 92614 and has sales offices in greater Washington, D.C. and in Silicon Valley.
For more information, visit the company's Web site at http://www.mossmicro.com or call Dan Chmielewski at 949/260-0300, Ext. 247.
ActiveSales is a trademark of Moss Micro Inc. Other product and company names herein may be trademarks of their respective owners.
CONTACT:
The Benjamin Group
Judy Anderson/Nicole Thome
714/245-7500
or
Moss Micro Inc., Irvine
Dan Chmielewski, 949/260-0300, Ext. 247